Helping people make positive changes by nudging them into therapy - and supporting the business at the same time!

Dr. Suzanne LaCombe wanted to help people make better-informed decisions about therapy and decided to launch MyShrink as a way to educate the general public and her fellow therapists about the breakthroughs in brain science (or 'neuroscience' as its parishioners call it). Visitors to her site learn how the brain functions, as well as how this knowledge can used to enhance and inform their counseling.

As a psychologist, Dr. LaCombe is well aware of the many fears and misconceptions people have about therapy. All too often, those who are predisposed to go to therapy sit on the sidelines, unsure of how to choose the kind of therapy that's right for them, or how to select a therapist within whom they can work.

Another challenge is timing. For therapy to work best, the brain must be in the right state. "A client can come to a therapist to discuss an issue that makes him or her angry. But if the client isn't angry during the session the changes won't occur - at least to the maximum degree that's possible." said Dr. LaCombe.

Dr. LaCombe's third challenge was a business one. "I needed to find a way to fund the site so that it could continue to provide these vital resources to my visitors."

Find out how Dr. LaCombe used LivePerson to achieve all of these goals.

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