Case Study: Astrolife.com

About Astrolife:
Launched in 2006, Astrolife.com is an online portal providing the widest range of astrological and divination services in India. With a member base of two million and 500,000 active users per month, Astrolife is the number one astrology site in India, and among the top ten world-wide. Astrolife's services include online consultations and counseling built around Tarot, Numerology, Western Astrology, Vedic Astrology, Chinese Astrology, Vaastu, Feng Shui, Biorhythm, and more, all backed by an internationally renowned panel of astrologers from across the world.

Raj Rao, Astrolife's Vice President and Business Head, successfully marries business and spiritual experience. Not only has he held numerous senior management positions in the course of his career, he's been practicing astrology professionally for over 10 years in the US and in India. All the products and services offered by Astrolife.com reflect his philosophy on astrology: to stimulate the personal growth of individuals and create inter-personal harmony.

The Challenge:
We asked Raj why Astrolife chose to partner with LivePerson. His answer provides an interesting look at the differences between Indian and Western Astrology, and the distinctions between the types of questions for which customers seek answers.

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