"The CoolCalifornia City Challenge: A Statewide Program to Enable
Low Carbon Communities".
"Presentations are available for downloading!"
Daniel M. Kammen, Ph.D., and Chris M. Jones, Ph.D.
University of California, Berkeley
http://www.arb.ca.gov/research/seminars/kammen2/kammen2.htm
Thursday, January 8, 2015 1:30 pm, PST (WEBCAST)
Coastal Hearing Room, 2nd Floor, Cal/EPA Building
1001 I Street, Sacramento, California
This presentation will highlight the programmatic development and
research findings of the CoolCalifornia City Challenge ("The
Challenge"), a statewide competition among California cities to
motivate residents to reduce household carbon footprints and
build more vibrant, sustainable communities. The Challenge uses
techniques common to behavior incentivized programs, including
comparative feedback, local messengers, social networks, goal
setting, persuasive messaging, incentives, and competition to
recruit and motivate participants. Participants earn points for
engagement with the program, such as tracking household energy
consumption and motor vehicle emissions, inviting friends to
join, uploading stories, completing a research survey, and for
actually reducing their carbon footprint by lowering emissions
from household energy use and vehicle travel. Every point earned
by households counts toward their city's ranking on the statewide
scoreboard. At the end of the program (which lasted one year in
2013 and six months in 2014) the city with the most points is
named "Coolest California City" by the California Air Resources
Board. The two runners up are each named "Cool California City."
The Challenge is sponsored by Energy Upgrade California, which
last year distributed $100,000 among cities based on the level of
participation by residents in each community. For more go to the
announcement at:
http://www.arb.ca.gov/research/seminars/kammen2/kammen2.htm
Main menu:
http://www.arb.ca.gov/research/seminars/seminars.htm
For "external" users please check the external webcast calendar
at: http://www.calepa.ca.gov/broadcast/?bdo=1
For "internal" users please check the internal webcast calendar
at: http://epanet.ca.gov/broadcast/?bdo=1
Please send your-e-mail for the Q&A participation
to: coastalrm@calepa.ca.gov
For more information on this seminar presentation please
contact:
Tabetha Willmon at (916) 322-4357 or
Tabetha.Willmon@arb.ca.gov
For more information on the ARB Research Seminar Series please
contact:
Peter Mathews at (916) 323-8711 or Peter.Mathews@arb.ca.gov
To receive notices for upcoming Seminars please go to:
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California is in a drought emergency.
Visit www.SaveOurH2O.org for water conservation tips.
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The energy challenge facing California is real. Every Californian
needs to take immediate action to reduce energy consumption. For
a list of simple ways you can reduce demand and cut your energy
costs, visit the Flex Alert website at www.flexalert.org .
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